The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!

Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study

When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them

Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study

A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it

Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study

When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place

Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study

Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI

Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study

It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.

Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study

We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager

Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study

We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs

Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study

Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand

Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study

Visual Connections in branding

VI360 provide commentary and VI scores for the top banking brands. Read the report and article on Visual Connections in Branding.

Read the article.

Brand Finance Forum

VI360 is supporting Brand Finance at the BrandFinance® Banking Forum 2012. For more information visit www.brandfinance.com (more…)

Visual Identity Best Practice

Examining the challenges faced by visual identity managers VI360 undertook a detailed study into visual identity management best practice. (more…)

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Effective visual identity management is visual proof that you mean what you say

VI360 is a visual identity management company. We specialise in helping clients implement, monitor and control the visual elements of their brand identity.

We work with national and international organisations to manage the holistic view of their visual identities. Our aim is to maximize the value of the visual identity as a business asset and to ensure that the all round visual impression leads to a comparative advantage. We do this by working to ensure that all aspects of the visual brand identity; such as signage, vehicle livery, corporate clothing and print, are managed properly and performing as intended.

We have many years experience working with some great people who represent great companies. We like to share our passion for well managed brand identities and to share the credit for successful projects that deliver meaningful results.

Read more to find out what we do, how we do it and why you should do it too.

Effective visual identity management is visual proof that you mean what you say
VI360 is a visual identity management company. We specialise in helping clients implement, monitor and control the visual elements of their brand identity.
We work with national and international organisations to manage the holistic view of their visual identities. Our aim is to maximize the value of the visual identity as a business asset and to ensure that the all round visual impression leads to a comparative advantage. We do this by working to ensure that all aspects of the visual brand identity; such as signage, vehicle livery, corporate clothing and print, are managed properly and performing as intended.
We have many years experience working with some great people who represent great companies. We like to share our passion for well managed brand identities and to share the credit for successful projects that deliver meaningful results. Read more to find out what we do, how we do it and why you should do it too.
Apple hit number one

The BrandFinance® Global 500 league table of the world’s most valuable brands is coming soon.

Advanced findings from the BrandFinance® Global 500, due to be launched on 19th March, show that Apple has leapfrogged Google to be named the world’s most valuable brand.

VI360 evaluate the visual aspects of all the brands featured in BrandFinance® brand valuations and league tables and the resulting VI scores are a vital component of the Brand Strength Index.