The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!

Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study

When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them

Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study

A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it

Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study

When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place

Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study

Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI

Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study

It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.

Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study

We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager

Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study

We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs

Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study

Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand

Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study

Visual Identity
At VI360, we believe that the way a company manages its visual identity is a tangible reflection of the way it manages its business. Everyday, we are all exposed to hundreds of brands and we are constantly making comparative assessments of what they mean to us. The most common experience we have of a brand is the visual impression. Before we consider buying, using or investing in a product or service, we have made numerous decisions about the company, product or service provider.
As communication channels become ever more fragmented, the only reliable element of brand communications that customers and clients can be sure of is the visual identity. Consistently reinforcing that visual impression, across all manifestations of the brand, helps to build a mental expectation of size, diversity, geographical reach, peer group and management promise.
For several years, we have been working with the brand owners responsible for the creation, development and stewardship of leading corporate brands. We are project managers with proven expertise in Visual Identity Management. We provide support to brand owners and operate at the centre of implementation and management projects. This includes project planning, development of teams, maximisation of internal resources, budget forecasting and cost control. In addition to our role as project coordinators and advisors, we also manage all key aspects of the visual identity such as signage, vehicle livery, corporate clothing, print and branded environments.

The most important reference point for customers.

At VI360, we believe that the way a company manages its visual identity is a tangible reflection of the way it manages its business. Everyday, we are all exposed to hundreds of brands and we are constantly making comparative assessments of what they mean to us. The most common experience we have of a brand is the visual impression. Before we consider buying, using or investing in a product or service, we have made numerous decisions about the company, product or service provider.

As communication channels become ever more fragmented, the only reliable element of brand communications that customers and clients can be sure of is the visual identity. Consistently reinforcing that visual impression, across all manifestations of the brand, helps to build a mental expectation of size, diversity, geographical reach, peer group and management promise.

For several years, we have been working with the brand owners responsible for the creation, development and stewardship of leading corporate brands. We are project managers with proven expertise in Visual Identity Management. We provide support to brand owners and operate at the centre of implementation and management projects. This includes project planning, development of teams, maximisation of internal resources, budget forecasting and cost control. In addition to our role as project coordinators and advisors, we also manage all key aspects of the visual identity such as signage, vehicle livery, corporate clothing, print and branded environments.