At the heart of our project process is the Visual Identity Management Cycle.
Roll over the headings below to fnd out more.
Implementation
Project manage the implementation of the new visual identity across all brand carriers. Supplement internal http://www.vi360.co.uk/resource with external expertise
Management
Introduce appropriate management processes to ensure that the significant investment made in implementation is protected and the brand delivers a consistent and powerful visual impression
Auditing and revision
Assess the visual identity as it is seen by customers. If necessary, change Visual Identity Management processes to ensure optimum performance
Creation
Review creative decisions regarding colour, materials and context. Assess implications of creative choices on short term implementation and long term management capabilities
Preparation
Assess the current brand carriers for diversity, quantity and condition and implications for change
Cost evaluation
Prepare cost scenarios based on alternative transition strategies
