Visual Identity
The most important reference point for customers

At VI360, we believe that the way a company manages its visual identity is a tangible reflection of the way it manages its business. Everyday, we are all exposed to hundreds of brands and we are constantly making comparative assessments of what they mean to us. The most common experience we have of a brand is the visual impression. Before we consider buying, using or investing in a product or service, we have made numerous decisions about the company, product or service provider.

As communication channels become ever more fragmented, the only reliable element of brand communications that customers and clients can be sure of is the visual identity. Consistently reinforcing that visual impression, across all manifestations of the brand, helps to build a mental expectation of size, diversity, geographical reach, peer group and management promise.

For several years, we have been working with the brand owners responsible for the creation, development and stewardship of leading corporate brands. We are project managers with proven expertise in Visual Identity Management. We provide support to brand owners and operate at the centre of implementation and management projects. This includes project planning, development of teams, maximisation of internal resources, budget forecasting and cost control. In addition to our role as project coordinators and advisors, we also manage all key aspects of the visual identity such as signage, vehicle livery, corporate clothing, print and branded environments.