The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!

Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study

When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them

Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study

A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it

Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study

When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place

Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study

Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI

Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study

It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.

Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study

We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager

Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study

We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs

Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study

Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand

Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study

Brand Finance Forum

VI360 is supporting Brand Finance at the BrandFinance® Banking Forum 2012. For more information visit www.brandfinance.com (more…)

Visual Identity Best Practice

Examining the challenges faced by visual identity managers VI360 undertook a detailed study into visual identity management best practice. (more…)

Banking Sector Best Practice

Following the Visual Identity Management Best Practice Study of 2008, VI360 is undertaking a 2012 study specific to the banking industry. (more…)

Concise Report

To download a concise version of the report please click here.

If you would like to know more about our current study into visual identity management best practice in the Banking Sector please get in touch with us at enquiries@vi360.co.uk

Best-Practice-report-image

Leveraging your bank’s brand identity and behaviour in times of change.

A VI360 and Uffindell workshop.

Date: 1 February 2012
Venue: British Bankers Assoc. – Pinners Hall
Part of the BrandFinance® Banking Forum 2012
Entrance is free, please request an invitation.

In this workshop, we evaluate different ways leading banks have successfully managed connection, expansion and separation without losing historical brand equity along the way.

(more…)