The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!
Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study
When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them
Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study
A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it
Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study
When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place
Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study
Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI
Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study
It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.
Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study
We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager
Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study
We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs
Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study
Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand
Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study
