When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place

Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study

A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it

Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study

The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!

Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study

When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them

Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study

Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand

Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study

We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs

Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study

Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI

Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study

We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager

Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study

It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.

Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study

Our workshop will explore how your brand can be leveraged to ensure your business thrives in these times of disruption. We will explore key themes from both the point of view of leveraging your brand identity and equity as well as your ability to deliver a differentiated brand experience to ultimately drive affinity, loyalty and customer advocacy. We will look at global case studies from across the spectrum of retail and wholesale financial institutions and inspiring examples from some of the world’s leading brands in other industries. We will also share some recent thinking and a research methodology called BrandLove to help you more accurately assess customer affinity.

Who should attend? Communication and strategy directors, brand managers; those responsible for managing the overall brand experience and visual brand identities for international and national banks. We expect an open and spirited debate and urge all attendees to share their perspectives.

This is a free event and is part of the Brand Finance Banking Forum. Places are limited. To book your guest place(s) please contact Stephanie Swan, Events Manager, on +44 (0) 207 389 9400 or email events@brandfinance.com. Please feel free to forward this invitation to your colleagues who may be interested.
Or for more information, contact enquiries@vi360.co.uk.