VI360 is supporting Brand Finance at the Financial Services Forum 2010. For more information visit www.brandfinance.com
Examining the challenges faced by visual identity managers VI360 undertook a detailed study into visual identity management best practice. (more…)
Following the Visual Identity Management Best Practice Study of 2008, VI360 is undertaking a 2010 study specific to the banking industry. (more…)
Examining the challenges faced by visual identity managers VI360 undertook a detailed study into visual identity management best practice.
The qualitative study, based on contributions from a select number of leading brand owners, examined the challenges of visual identity management and how managers meet these challenges.
Participants from Vodafone, HSBC, Deloitte, Tata Group and Landrover amongst others were invited to steer the conversation within the context of the study to discuss the specific challenges of their industry and how they overcome these.
In an environment where million dollar investments made every year into the delivery and maintenance of primary brand carriers like signage, vehicle fleets, uniforms and printed material it is crucial that those responsible for managing the visual identity deliver results.
The study identifies current best practice, risks to success and the direction for the future. For more information on this study please email Nick at nick@vi360.co.uk or to download the concise version of the report please click here
Introducing the new Temsa visual identity
In October 2009, Temsa Global, part of the Sabanci Group, introduced the new Temsa brand to the international bus and coach market.
VI360 is now working with Temsa, to prepare the rollout of the new brand at dealerships throughout Europe in 2010.
For more on this story please click here
