Our holistic approach

VI360 specialises in holistic visual identity management. We focus on all areas of the visual
branding and identity management process. From conception and strategic planning, through
launch and transition to care and evaluation, we will work with you on all or part of the visual
identity phases.

Success is realised when the target audience consistently experiences all aspects of an
organisation's visual identity, at the quality level specified, to create the desired overall impression.
A well-managed visual identity becomes a way of life for employees and suppliers.

Print, Signage, Vehicles, Workwear, Stationery, Merchandise and Retail Environments -
All these separate identity carriers should be considered as part of the whole. It is not only the
appearance or condition when launched that matters. Your identity carriers must be looked after
and cared for if the impression you create is to be maintained. After all, what is the point of investing
in high production values for print if your signage is dirty or broken?

Managing your organisation's visual identity means more than establishing a set of rules and then
making them available for colleagues and suppliers to use. In fact, the rules themselves are of little
use to anyone unless they are actively managed and kept relevant.