Project process

At the heart of our project process is the Visual Identity Management Cycle.
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Creation

Review creative decisions regarding colour, materials and context. Assess implications of creative choices on short term implementation and long term management capabilities

Preparation

Assess the current brand carriers for diversity, quantity and condition and implications for change

Cost evaluation

Prepare cost scenarios based on alternative transition strategies

Implementation

Project manage the implementation of the new visual identity across all brand carriers. Supplement internal resource with external expertise

Management

Introduce appropriate management processes to ensure that the significant investment made in implementation is protected and the brand delivers a consistent and powerful visual impression

Auditing and revision

Assess the visual identity as it is seen by customers. If necessary, change Visual Identity Management processes to ensure optimum performance