Visual Identity Management

Visual identity management is a component of brand management. Specifically, it relates to all aspects of the visual impression that a customer or stakeholder may experience. It is more than a set of design guidelines; it is about the total visual impression.

The ease with which a visual identity can be managed is to a large extent dependent on the practical considerations of your business. Making good decisions at the outset and continually managing the visual performance as it evolves will have a beneficial effect on your visual identity.

Visual manifestations of the brand like signage, print, vehicle livery and uniforms are always the most expensive investment of any launch or change program. Good management ensures that costs are managed sensibly and give the best return on your investment.