The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!

Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study

When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them

Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study

A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it

Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study

When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place

Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study

Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI

Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study

It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.

Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study

We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager

Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study

We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs

Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study

Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand

Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study

Holistic Approach

VI360 specialises in holistic visual identity management. We focus on all areas of the visual branding and identity management process. From conception and strategic planning, through launch and transition to care and evaluation, we will work with you on all or part of the visual identity phases.

Success is realised when the target audience consistently experiences all aspects of an organisation’s visual identity, at the quality level specified, to create the desired overall impression. A well-managed visual identity becomes a way of life for employees and suppliers.

Print, Signage, Vehicles, Workwear, Stationery, Merchandise and Retail Environments – All these separate identity carriers should be considered as part of the whole. It is not only the appearance or condition when launched that matters. Your identity carriers must be looked after and cared for if the impression you create is to be maintained. After all, what is the point of investing in high production values for print if your signage is dirty or broken?

Managing your organisation’s visual identity means more than establishing a set of rules and then making them available for colleagues and suppliers to use. In fact, the rules themselves are of little use to anyone unless they are actively managed and kept relevant.