The most important thing is that people are
attracted to you and this will happen if you are
mechanically and metaphysically consistent.
It’s about being beautiful and charming!

Director brand strategy and manifestation. VodafoneSource: VI360 Visual Identity Management best practice study

When making comparisons to our peer group, there are elements of best practice that we could take from all of them but we don’t want to be like any of them

Communications Manager for Primary Brand. Land RoverSource: VI360 Visual Identity Management best practice study

A strong visual identity is a table stake for entry into the big game.
You can’t expect to play without it

Global Brand Consultant. DeloitteSource: VI360 Visual Identity Management best practice study

When you are in a battle, you look for the flag to rally around. This is the visual brand. Customers need this as a starting place

Marketing Director. BritvicSource: VI360 Visual Identity Management best practice study

Successful VI management is partly
corporate culture and partly pragmatism. It’s up to me to sell
our vision. Then each person in our organisation becomes
responsible for brand and VI

Manager brand standards and compliance. Royal Bank of CanadaSource: VI360 Visual Identity Management best practice study

It’s about consistency of message to the customer. It starts with our products.
VI elements should not be any different.

Senior Consultant Corporate Identity. CaterpillarSource: VI360 Visual Identity Management best practice study

We manage the holistic customer experience by insisting that all individual items are controlled, checked and managed by the brand manager

Global Brands and Communications Standards Manager. ShellSource: VI360 Visual Identity Management best practice study

We have 3 central elements: 1. Communications and training.
2. Code of ethics. 3. A good problem/solution format. We respond
to any questions within 24hrs. This means that there is no sense of
frustration amongst the businesses that the centre
won’t respond to their needs

Vice President, Corporate Affairs. TATA Services LimitedSource: VI360 Visual Identity Management best practice study

Brand management (including visual identity) must be consistent
are linked to marketing strategy and communications strategy.
Moving all these things together will bring better commercial results
and impact positively on the brand

Marketing of Corporate Image and Product Brands. PetrobrasSource: VI360 Visual Identity Management best practice study

Our Services

VI360 will manage all or any aspect of the visual identity management process. We are project managers with specific specialist knowledge of implementing and managing visual identities.We work with organisations and the selected agencies as part of a team to deliver the new identity that is consistently applied within the necessary time and to the appropriate cost.

Visual identity audit
A Visual Identity Audit is a detailed study of all brand identity carriers. All manifestations of the visual identity are measured against the corporate guidelines. We use our findings to highlight areas of poor quality or non compliance and identify the reasons behind it. From this we can prepare a plan for remedial actions and set out changes to the management approach to stop problems reoccurring.

Preparation for visual identity change
When preparing for identity change, it is important to understand the size and scale of the task at hand. This information is essential if we are to prepare accurate time, cost and manpower scenarios for implementing the change. At the heart of this type of project is a detailed inventory of brand carriers including current identity and quality, quantity, types, locations, management responsibilities, internal management network, suppliers, ownership, current inventory and importance to customers. An identity change is a great opportunity to amend or improve the visual identity management approach.

Cost assessment
The three main considerations for an identity change are cost, time and quality. Using information gathered in the preparation phase, we can prepare detailed cost assessments based on customer impact, existing operational function, least disruption to primary process and prioritisation.

Supplier selection and tendering
Suppliers are essential to the short and long term success of any project. VI360 source, brief and recommend the most appropriate suppliers to match the requirements of the project.

Project management of launch and transition
The secret to a successful launch of a new identity is strong project management. Using experience gained from many previous transition projects, VI360 will drive the process to a timely and on-budget conclusion. Our commitment to the holistic visual impression ensures that internal and external stakeholders experience a coordinated and well managed transition.

Visual identity management
Visual Identity Management is central to what we do. We provide ongoing consultancy, advice, support and manpower to ensure that the performance of the visual identity (delivered via the brand carriers) is giving brand owners a powerful return in terms of customer impression and brand value.

Evaluation and assessment
It is often easy to demonstrate non-compliance and inconsistent delivery of a visual identity. It is harder to understand why this is the case and make a plan for putting it right. We use our experience and the proprietary diagnostic tools that we have developed, to measure the performance of the current management approach against the ambitions of the management team. Where deficiencies occur, we set out a methodical and practical approach to deliver improvement.